About Us

Who We Are
About FIRST 5 Mendocino - staff picture

Here in Mendocino County, FIRST 5 Mendocino spends more than one million dollars each year to help children ages 0 – 5 and their families get:

  • access to health care
  • breastfeeding support
  • family resources
  • positive parenting solutions
  • family resiliency strategies and support

Each year we also give away hundreds of free smoke alarms, diapers, free children’s books, and free children’s art supplies, as well as free DVDs on nutrition, safety, quality child care, health, discipline, and early learning. Some of our money is spent on grants – meaning that we write a check to a local person or organization, then evaluate the outcome of their work.  The rest of our money is spent on partnerships — meaning that FIRST 5 staff shares the work with other organizations. Each county in California has a FIRST 5 office.  In Mendocino County, we’re known for:

  • Creative Use of Resources: Each year, Mendocino County receives about $800,000 from the state FIRST 5. In the last few years, though, our budget has been closer to $1.5 million. That’s because we use our state allocation to bring other funds that benefit children into the community. For example, we often successfully compete for grants from FIRST 5 California or private foundations. Also, we place AmeriCorps volunteers in local partner agencies every year, thereby bringing in more funds to benefit young children.
  • Innovation: We were one of the first, and the smallest, in the state to create a community partnership that successfully developed a universal children’s health insurance program. Also, our Raise & Shine program, which helps families establish regular positive interactions and discipline solutions-with Triple P America®, is quickly becoming a model for other California counties.  We are now advising a half-dozen other communities that hope to offer similar services to families.
  • Fair Distribution of Resources:  Finally, FIRST 5 Mendocino is unusual in that it widely disperses its funds, roughly based on the population in each area of the county.  We understand that our geography and transportation are serious barriers for families. The work of our partners and grantees benefits children from Round Valley to Gualala, and just about every point in between.